Branding in a Competitive Marketplace by Rajat K Baisya
Branding in a Competitive Marketplace by Rajat K Baisya PDF, ePub eBook D0wnl0ad
In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand management the concept of brand, its value and its strategic management. It also covers brand extension, brand positioning, brand acquisition and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment. The book has numerous real-life examples from brands like Mortein, Kingfisher, Godrej, Canon, Ujala and Nirula s to illustrate its points. It also includes live cases to highlight the elements of branding that made those brands successful. These cases also show how marketers methodically projected their brand's superiority over competitors and succeeded in winning the consumer's mind-space. The book has been designed to provide brand marketers with systematic lessons on strategic thinking, strategic planning and strategic actions.From reader reviews:
Sabra Fitzgerald:
Do you have favorite book? Should you have, what is your favorite's book? Book is very important thing for us to know everything in the world. Each guide has different aim or perhaps goal; it means that reserve has different type. Some people feel enjoy to spend their time to read a book. They may be reading whatever they get because their hobby is usually reading a book. Think about the person who don't like reading through a book? Sometime, man or woman feel need book whenever they found difficult problem as well as exercise. Well, probably you should have this Branding in a Competitive Marketplace.
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Andrea Winburn:
Do you have something that you enjoy such as book? The reserve lovers usually prefer to opt for book like comic, limited story and the biggest an example may be novel. Now, why not striving Branding in a Competitive Marketplace that give your fun preference will be satisfied by simply reading this book. Reading behavior all over the world can be said as the way for people to know world better then how they react in the direction of the world. It can't be said constantly that reading practice only for the geeky man or woman but for all of you who wants to end up being success person. So , for all of you who want to start studying as your good habit, you may pick Branding in a Competitive Marketplace become your personal starter.
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